Posted on 21 Aug 2020
Category: How To...
Author: Courtney Rosenfeld
Solopreneurship is not about starting and sustaining a business all by yourself. Rather, it’s all about having enough control to run your business the way you want—not to mention, the flexibility to make full use of available resources to work how, where, and even when you want. Of course, the goal is to do it efficiently, so your business continues to grow and succeed.
With that said, it’s only smart to make use of the various resources you can find online to keep your business running smoothly. These run the gamut from remote manpower to tech tools to continuous learning, and each one will invariably serve you and your business in one way or another. Let’s take a closer look at what’s out there.
These days, remote help is readily accessible, which is proving to be a godsend for small business owners. This is because you can now easily get ad-hoc assistance on tasks and projects from freelancers without the commitment and expense of hiring a long-term employee. So yes, it’s wise to delegate extraneous or routine work, and, in turn, give yourself more time and opportunities to focus on what’s truly important for your business.
Of course, you do want to bring in the right kind of freelancers for projects that you need handled. For example, maybe you need a new website or your old one needs sprucing up. It’s a must to accurately distinguish between web design and development so you’re sure to end up with the appropriate freelance professional.
Fundamentally, web designers deal with the aesthetics and usability of a site (e.g., layout, color). Web developers, on the other hand, deal with either the front- or back-end—the front-end being the code that makes up the design produced by the designer, while the back-end is responsible for managing database data and how this flows to the front-end.
Now, even with adequate freelance assistance, there are still many areas of your business that will need your own brand of TLC. More often than not, you can do these with more efficiency and in less time when you have the right tools in your toolkit. For this reason, it’s more than wise, therefore, to invest in tools that truly serve a purpose and help you do your work better and faster.
Of course, the tech tools that entrepreneurs use vary from business to business. This, then, makes it necessary for you to take stock of your business workflows and identify your needs from there. Generally, these will range from productivity to accounting, collaboration to automation, and so many more.
Lastly, as a small business, you must always have an eye on continuous improvement—not just for your business to thrive, but for personal and professional growth, as well. Luckily, there are plenty of ways you can find guidance in meeting these objectives. Online, you can easily find courses, tutorials, and how-tos on myriad subjects. These are undoubtedly great resources for developing your skills, as well as if you’re looking to learn new ones.
Business mentorship and coaching opportunities are also a couple of things to look out for. While these can be found on a local level from business groups and chambers in your area, there are also plenty of online groups and forums where entrepreneurs congregate and where you’re sure to learn a thing or two about successfully running your business.
There really is no shortage of support for your business, in one form or another, and it is excellent business practice to take advantage of the ones that are most relevant to you. Ultimately, this is how you survive and succeed as a solopreneur.